INCORPORATION

AIDEOBARIE TEA ESTATES

Aideobarie is incorporated as a private limited company on the 29th of December, 1961

CHANGE IN GUARD

RAJ BAROOAH

Raj took over the reins of running the family tea business in 1991, and since then has been evolving the business to make it sustainable, community focussed, moving away from traditional ways to innovating and developing a range of artisanal whole leaf teas

NEW BEGINNINGS

RUJANI TEA IS BORN

In 2013, the tea farmer family of Aideobarie Tea Estates Pvt Ltd, decides to venture into a new range of speciality loose-leaf teas.

The name Rujani is a family name and was chosen to spearhead this new identity of Aideobarie. It's motto is to spread the awareness of loose-leaf tea made with care in small batches, and move away from the commoditised tea bags, and to really enjoy the benefits of speciality teas from Assam.

RECOGNITION

FIRST GLOBAL AWARD

The International Specialty Tea Association (ISTA) hosted its inaugural awards program on June 16, 2016 with a spectacular seven-course gourmet meal and tea pairing event, at the Alize Restaurant of the Palms Hotel & Casino, Las Vegas.

Founder Austin Hodge presented the first ISTA awards for promoting Specialty Tea standards in the industry. Raj received the award on behalf of the Rujani and Aideobarie team.

RELATIONSHIPS

EUROPEAN COLLABORATIONS

We have had the privilege of close collaboration with many tea sommeliers from Europe who support Aideobari and Rujani brand across the continent.

Seen here is Alexis Kaae of Simply Tea, Denmark, and the Vice-President of the European Tea Society along with Raj, during her visit to Aideobari.

NEW HORIZONS

RUJANI TEA AUSTRALIA

Rujani Tea opens its Australia and New Zealand division, based in Melbourne in 2019.

In its first year of entering, two of Rujani Tea's single origin black teas wins awards at the Australian Golden Leaf Awards for Tippy Reserve and Gold Tea. This has been followed by more awards and recognitions from various Australian and regional tea bodies.