Founding fathers

Khongiya Barooahs of Thengal

The farmer-founders of Rujani Tea set up Aideobari Tea Estates in the northeast Indian state of Assam.

Standing (L to R) is Siva Prasad Barooah, Heramba Prasad Barooah and Sashi Prasad Barooah, along with their families.

Incorporation

Aideobari Tea Estates Pvt Ltd

Aideobari is incorporated as a private limited company on the 29th of December, 1961

Change in Guard

Raj Barooah

Raj took over the reins of running the family tea business in 1991, and since then has been evolving the business to make it sustainable, community focussed, moving away from traditional ways to innovating and developing a range of artisanal whole leaf teas.

New Beginings

Rujani Tea is Born

In 2013, the tea farmer family of Aideobari Tea Estates Pvt Ltd, decides to venture into a new range of speciality loose-leaf teas.

The name Rujani is a family name and was chosen to spearhead this new identity of Aideobari. It's motto is to spread the awareness of loose-leaf tea made with care in small batches, and move away from the commoditised tea bags, and to really enjoy the benefits of speciality teas from Assam.

Recognition

First Global Award

The International Specialty Tea Association (ISTA) hosted its inaugural awards program on June 16, 2016 with a spectacular seven-course gourmet meal and tea pairing event, at the Alize Restaurant of the Palms Hotel & Casino, Las Vegas.

Founder Austin Hodge presented the first ISTA awards for promoting Specialty Tea standards in the industry. Raj received the award on behalf of the Rujani and Aideobari team.

Relationships

European collaborations

We have had the privilege of close collaboration with many tea sommeliers from Europe who support Aideobari and Rujani brand across the continent. Seen here is Alexis Kaae of Simply Tea, Denmark, along with Raj.

New Horizons

Rujani Tea Australia

Rujani Tea opens its Australia and New Zealand division, based in Melbourne in 2019.

In it's first year of entering, two of Rujani Tea's single origin black teas wins awards at the Australian Golden Leaf Awards for Tippy Reserve and Gold Tea.

The TEAGRAM

Follow Us on Instagram

@rujanitea

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From us to you, direct!

We aspire to be a tea brand of choice and without any intermediary: direct from our tea farms in Assam to your cup.